Job Description:

Are you ready to drive innovative search advertising strategies to new heights? Our client is seeking an expert-level Search Engine Marketing Manager to lead and elevate their search engine marketing efforts. This role is pivotal in shaping and executing the company's advertising strategy across Google Ads, Bing Ads, and Google Local Services Ads (LSA), working closely with the Marketing Director and digital team. Benefits & Extras: Bonus potential based on individual and company performance (up to $2,500) Work in a collaborative, innovative, and supportive environment Opportunities to drive impactful marketing strategies with measurable results Compensation: $85-$90K plus bonus eligibility What You'll Be Doing: Develop and implement effective search ad strategies on Google Ads, Bing Ads, and Google LSAs Oversee all aspects of search ad campaigns, including bid strategies, keyword research, ad copy creation, conversion management, and performance tracking Continuously optimize campaigns to improve performance metrics such as CTR, conversion rate, and ROAS Manage and allocate budgets across various search platforms to maximize ROI Conduct competitive analysis to stay ahead of industry trends and adjust strategies accordingly Collaborate with the Marketing Team to integrate search ad campaigns with overall marketing strategies Generate detailed reports on campaign performance, insights, and recommendations for improvement using tools like GA4 and Looker Studio What You'll Need to be Considered: A minimum of 5-7 years of professional experience in managing search ad campaigns Demonstrated success in managing and optimizing search ads with measurable results Mastery of tools and platforms used for search advertising, including Google Ads, Bing Ads, and Google Analytics Strong analytical skills to interpret data, identify trends, and make data-driven decisions Exceptional time-management capabilities and succinct communication skills Ability to juggle multiple projects, adhere to deadlines, and work independently and as part of a team What Could Set You Apart: Experience working in the legal industry INDCSV ITAC Solutions