Job Description:

Bookmark this Posting | Print Preview | Apply for this Job Announcement Details Open Date 06/05/2024 Requisition Number PRN38730B Job Title Assoc Dir, Marketing & Sales Working Title Associate Dir, Clinical Mktg Ops & Insights Job Grade G FLSA Code Executive Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary VP Area U of U Health - Academics Department 01443 - Marketing and Community Relati Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range $105,000 Close Date 06/30/2024 Open Until Filled No Job Summary The Associate Director of Clinical Marketing Operations and Insights leads efforts to enable consumer engagement, community interaction, and team process across the clinical marketing organization using advanced marketing tools and analytics. You will be responsible for implementing and optimizing marketing strategies, tactics, and operations in close collaboration with other Associate Directors of Clinical Marketing and marketing and communications team members to accomplish goals of growth, loyalty, and awareness. The role will integrate consumer segmentation, marketing automation, advanced marketing and reputation management technology platforms, campaign/ad platforms, and agile project management methodologies to build and enhance return on marketing resources, alongside a deep dive into consumer insights to inform and guide marketing decisions. The position is an ideal opportunity to make a difference for how people see, experience, and interact with one of the largest and most prominent health systems in the region. Responsibilities Marketing Campaign Management - In collaboration with other marketing leaders and teams, guide comprehensive marketing campaigns across various channels, increasing lead generation, loyalty, and consumer experience. Consumer Insights - Utilize CRM, CDP, CMS, digital purchasing platforms, analytics platforms and other marketing tools to create dashboards and reports that inform marketing strategies and tactics, ensuring that efforts resonate with target audiences. Market Insights - Oversee the collection, analysis, consolidation, and interpretation of market and consumer data, using this information to optimize future marketing initiatives, strategic decisions, and reporting to stakeholders. Agile Operations - Enable the proper execution of agile project management and tracking methodologies across all clinical marketing teams, including the development of processes and technology that increases adaptability and efficiency in campaign execution, strategy development, and stakeholder communication. Lead Management - Employ marketing automation tools and CRM platforms to refine the process of managing leads through the engagement process, enhancing conversion rates and lead quality. Collaborative Team Environment - Foster a collaborative environment with internal teams and external partners to streamline marketing and engagement processes, ensuring seamless integration and operational efficiency. Compliance and Data Privacy - Ensure all marketing activities adhere to data privacy standards and regulations, protecting sensitive consumer information. Responsive Support and Continuous Improvement - Provide timely support for internal requests related to technology, reporting, and other essential services, while continuously seeking innovative solutions to enhance marketing effectiveness and consumer insights gathering. Team Leadership - Lead and hold accountability for a team of two digital marketing and marketing ops specialists, focused in digital media buying/placement, optimization, and marketing team throughput. Minimum Qualifications Bachelor's degree in Business or Marketing, a related area, or equivalency (one year of education can be substituted for two years of related work experience) required; plus 5 years of progressively more responsible management experience; and demonstrated leadership, human relations and effective communication skills also required. Master's degree in Business Administration or related area preferred. Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description. Preferences * Minimum of 5 years' experience in a people management role over marketing operations and/or digital marketing, with a strong emphasis on consumer insights and data analysis. Experience with marketing automation platforms and CRM/CDP tools (e.g. Salesforce, Acquia, Hubspot) as well as digital project management tools (e.g. Asana, Workfront, ClickUp) is essential. * Exceptional analytical abilities combined with a strategic mindset, capable of leveraging consumer insights to build and execute on effective marketing strategies. * Experience in employing agile methodologies to enhance project management and team efficiency. * A commitment to detail and quality, ensuring that all marketing initiatives are executed flawlessly. * Outstanding communication skills, vital for leading the team, collaborating across departments, and presenting insights and strategies to stakeholders. * An understanding of the healthcare sector, particularly in patient engagement, privacy considerations, and consumer behavior is preferred. Type Benefited Staff Special Instructions Summary Additional Information The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients. All qualified individuals are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at: Online reports may be submitted at oeo.utah.edu This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South. Posting Specific Questions Required fields are indicated with an asterisk (*). * * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education) * Yes * No * * How many years of progressively more responsible management experience do you have? * Less than 2 years * 2 year or more, but less than 4 years * 4 years or more, but less than 6 years * 6 years or more, but less than 10 years * 10 years or more Applicant Documents Required Documents * Resume Optional Documents * Cover Letter * Appropriate discharge document (such as a DD-214 - Member Copy 4) - Veteran Only - Call 801.581.2169 * Addendum to the University of Utah - Veteran Only - Call 801.581.2169 after submission