Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Communicate and collaborate with merchants, Webmasters,
bloggers, or online editors to strategically place hyperlinks. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. Execute or manage social media campaigns to inform search marketing tactics. Execute or manage banner, video, or other non-text link ad campaigns. Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software. increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.