Marketing Coordinator

Cleanwater1, Inc. (the "Company"), through its operating subsidiaries, is an industry leader in water related technologies and infrastructure; with a particular emphasis in the chemical feed and disinfection areas of water and wastewater treatment. The water and wastewater treatment market is one of the most exciting areas for sales and engineering professionals. The U.S. EPA and the American Society for Civil Engineers estimate that required rehabilitation and improvements to the existing U.S. water infrastructure will require anywhere from $300 billion to over $500 billion over the next 20 years. The Marketing Coordinator will play a crucial role in executing our marketing strategies across various channels, including email, social media, and paid advertising. This full-time position will report to the Digital Marketing Director and be able to work remotely from their home. Essential Job Functions Manage and execute email marketing campaigns using HubSpot, including email design, content creation, and list segmentation. Develop and implement lead nurturing workflows to drive conversions and sales. Analyze email marketing metrics and provide insights for future campaign optimization. Create and manage Google Ads campaigns, including keyword research, ad copywriting, and bid management. Monitor and report on Google Ads performance, making data-driven decisions to improve campaign ROI. Assist in the development and implementation of overall marketing strategies and tactics. Collaborate with cross-functional teams, including sales, product, and creative. Stay up-to-date with industry trends and best practices in marketing automation, email marketing, and paid advertising. Other duties as assigned. Required Qualifications Bachelor's degree in Marketing/related field or relevant work experience. 2+ years of experience in marketing, preferably in a marketing coordinator role. Proven experience with HubSpot, including email marketing, workflows, and lead management. Experience with Google Ads, including campaign setup, management, and optimization. Strong understanding of email marketing best practices and anti-spam laws. Excellent communication, writing, and project management skills. Ability to work in a fast-paced environment and prioritize multiple tasks. Preferred Qualifications Experience with social media advertising (Facebook, LinkedIn, Twitter). Knowledge of marketing automation platforms beyond HubSpot. Experience with the Adobe suite including InDesign, Illustrator, and PhotoShop. Work Environment 100% Office setting. Physical Demands Ability to sit for long periods of time. Ability to lift/move up to 25 lbs. Specific vision abilities required by this job include close vision and the ability to adjust focus. Ability to look at computer monitors for much of the workday. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. This position is non-exempt. Compensation is dependent on skill level. The base salary range for this position is between $30 and $36 per hour. Benefits package and incentives are provided. Qualified applicants should submit their resume when responding to this advertisement. No phone calls, please. Cleanwater1, Inc. and its subsidiaries are equal opportunity employers supporting workforce diversity - M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex. Cleanwater1, Inc. and its affiliated subsidiaries maintain a drug-free workplace.

Created: 2024-09-21